Thursday, 24 November 2011


AdSense basics

What is Google AdSense?

back forward
Google AdSense is a free, simple way for website publishers of all sizes to earn money by displaying targeted Google ads on their websites. AdSense also lets you provide Google search to your site users, while earning money by displaying Google ads on the search results pages.

AdSense outlined

  • Get paid for displaying targeted Google ads on your site
  • Customize ads easily to match your site's look and feel
  • Track your success with online reports
  • Read how publishers found success with AdSense in our case studies

How does it work?

  1. Choose the type and placement of ad units to be displayed

    • Specify where you want ads to appear
    • Choose what types of ads can compete for those slots
  2. Highest-paying ads display

    • Advertisers bid on your inventory in a real-time auction
    • Always show the highest-paying ad
  3. Get paid

    • Google bills advertisers and ad networks
    • Get paid through our reliable payment options

More features

If you have a website that complies with our program policies and eligibility criteria, we encourage you to give a try to AdSense.

Ready to get started? 

Our specialist team will review your application and you’ll receive a follow-up email within about a week. If you’re accepted into the program, you can sign in to your new account to get the HTML code that will display ads on your web pages.


hat makes Google AdSense different from other ad networks?

forward
This innovative Google business solution will help you unleash the true revenue potential of your site. Here are just some of the advantages of our program:
  • Run ads that will interest your users. 
    Google AdSense delivers easy to read and text and image-based ads targeted to the content of your pages and AdSense for search queries.
  • Leverage Google search technology. 
    The proprietary Google search and page-ranking technologies are the foundation for AdSense. We understand the context and content of webpages and precisely match Google ads to your pages.
  • Run ads targeted to your audience
    In addition to keyword-targeted ads, Google also provides placement-targeted advertisements, offering pay-per-impression ads that are specifically suited for your pages.
  • Filter unwanted ads. 
    Google combines an editorial team, filtering technology, and your input to create a robust set of filters that are right for you.
  • Getting started is fast and easy. 
    Getting started with AdSense is easy and requires no engineering resources on your side. We give you a few lines of HTML that you add to any of your webpages. It takes just minutes, after which you'll be serving Google ads on your pages - and generating more advertising revenue.



گوگل ایڈسینس اکاونٹ کے لیے ضروری عمل

گوگل ایڈسینس میں اکاﺅنٹ کھولنے کے لیے آپ پہلے گوگل کی کسی بھی سروس میں جیسے G-mail, orkut وغیرہ میں اکاونٹ کھول لیں۔اس طرح آپ کو ایڈسینس اکاونٹ بنانے میں سہولت ہو گی۔ویسے اگر آپ کے پاس 
Yahoo  میں ای میل آئی ڈی ہے تو بھی کوئی حرج نہیں۔ 
1۔ ایڈسینس چونکہ کسی بلاگ یا ویب سائیٹ پر اشتہارات کے متعلق گوگل سے بزنس پارٹنر شپ ہوتی ہے جس کے لیے ایک عدد ویب سائیٹ یا بلاگ کی ملکیت ہونا لازمی ہے۔اس لیے آپ گوگل بلاگر میں ہی مفت بلاگ بنا لیں۔
2۔  بلاگ یا ویب سائیٹ گوگل کے معیار کی ہو اور انگریزی زبان میں ہو۔
3۔  کچھ عرصہ پرانی ہو۔ ویسے تو تیس دن پرانی سے بھی کام چل سکتا ہے لیکن اگر آپ تین مہینے انتظار کر لیں تو یہ بہت بہتر ہو گا۔
ویسے انڈیا، بنگل دیش اور چائنا کے لوگوں کو گوگل چھ چھ مہینے انتظار کراتا ہے۔ اس کی وجہ ان ملکوں میں کلک فراڈ بہت زیادہ ہے۔ویسے تو پاکستان میں بھی ایسے لوگوں کی کمی نہیں لیکن انٹرنیٹ کا استعمال زیادہ نہ ہونے کی وجہ سے ہم اس پابندی سے بچے ہوئے ہیں۔ لیکن یاد رکھیں گوگل بہت گہری نظروں سے ہمارے بلاگرز کا جائزہ لیتا رہتا ہے۔اس لیے آپ اپنا اکاﺅنٹ حاصل کرنے کے لیے صبر سے اور جائز طریقے کا سہارا لیں۔ ایک مرتبہ ا کاونٹ ملنے کے بعد آپ چاہے ہزاروں بلاگز پر ایڈورٹائزنگ کریں اس کی کوئی ممانعت نہیں۔
4۔ آپ کی ویب سائیٹ یا بلاگ گوگل کے سرچ انڈیکس میں شامل ہو۔
چونکہ یہ معلومات زیادہ تر نئے لوگوں کے لیے ہے اس لیے ہم ان کے لیے ایک گائیڈ لائن مرتب کر دیتے ہیں جس کی مدد سے وہ اپنا گوگل ایڈسینس اکاوئنٹ آسانی سے حاصل کر لیں۔
شروع میں آپ ویب سائیٹ بنانے کے چکروں میں نہ پڑیں اور گوگل میں gmail کا اکاونٹ بنا کر گوگل بلاگر میں اپنی پسند کے موضوع پر ایک فری بلاگ بنا لیں۔اگر آپ کو بلاگ بنانے کے متعلق علم نہیں تو بلاگنگ سیکھیں آمدنی بڑھائیں کے موضوع پر اردو ویڈیو کورس سے فائدہ اٹھائیں اور اس کے ساتھ دیے گئے ویڈیوز کی مدد حاصل کریں۔ 

بلاگ بنانے کے بعداس پر روزانہ یا ہفتے میں کم از تین بار نئے بلاگ پوسٹ شامل کریں۔ اگر آپ کو کسی موضوع کے متعلق بہت زیادہ معلومات حاصل نہیں تو اس پیکج میں دیے گئے 40،000 آرٹیکلز سے فائدہ اٹھائیں اور ان میں مناسب ردو بدل کر کے اپنے بلاگ پر پوسٹ کرتے جائیں۔ اس دوران کچھ اچھے آرٹیکلز کو ٹاپ کی آرٹیکل ڈائریکٹریز میں بھیجتے رہیں۔ مندرجہ ذیل میں ٹاپ دس آرٹیکل ڈائیریکٹریز کی لسٹ دی جارہی ہے:
ezinearticles.com         PR 6
articlecity.com          
  PR 6
buzzle.com               
  PR 6
articleslash.net         
  PR 5
a1articles.com          
  PR 5
sooperarticles.com   
   PR 5
articlesnatch.com     
  PR 5
articlealley.com        
  PR 5
goarticles.com         
  PR 4
upublish.info            
  PR 4
چونکہ یہ سائٹیں بہت مشہور ہیں اور ان پر ویب ٹریفک بہت زیادہ ہے اور یہ دن میں کئی بار اپ ڈیٹ ہوتی ہیں اس لیے سرچ انجن bots ان کو روز ہی وزٹ کرتے ہیں۔ اس طرح آپ کے بلاگ کے لنک کو بہت جلدی ڈھونڈ لیا جائے گا اور اس طرح آپ کا بلاگ یا ویب سائیٹ گوگل کے انڈیکس میں شامل ہو جائے گا۔ 
یہ طریقہ عام طریقے سے سرچ انجن میں بلاگ بھیجنے سے زیادہ کارآمد ہے۔ویسے اگر آپ نے اپنا بلاگ گوگل کے بلاگر میں بنایا ہو تو اس کو گوگل خود ہی اپنے انڈیکس میں شامل کر لے گا۔اس طریقے پر کم از کم تین ماہ عمل کریں ۔ اس عرصے میں آپ کے بلاگ پر خاطر خواہ ٹریفک آنا شروع ہو جائے گی اور اس کی کچھ اہمیت بھی بڑھ جائے گی۔اب آپ گوگل ایڈسینس کے لیے اپلائے کر دیں۔امید واثق ہے کہ آپ کو انکار نہیں ہو گا اور آپ بھی گوگل کے پارٹنر بن جائیں گے۔
اگر آپکو گوگل ایڈسینس اکائونٹ حاصل کرنے کی جلدی ہے تو پھر آپ مجھ سے رابطہ کیجئے  شاید میں اس سلسلے میں آپ کی راہنمائی اور مدد  کر سکوں۔
 

گوگل ایڈسینس کے متعلق بنیادی معلومات
گوگل ایڈ سینس کا نام تو آپ میں بہت سوں نے سن رکھا ہو گا اور اس کے استعمال سے بھی واقف ہوں گے۔ لیکن ابھی بھی ایسے اصحاب کی بہت ہی بڑی تعداد اس سے لا علم ہے۔ اگر آپ انٹرنیٹ پر کاروبار میں دلچسپی رکھتے ہیں تو گوگل ایڈسینس کے بارے میں مکمل معلومات ہونا آپ کے لیے انتہائی اہم ہے۔

گوگل بنیادی طور پر ایک سرچ انجن اور اشتہاری کمپنی ہے جس سے آپ اپنی مرضی کی معلومات تلاش کر سکتے ہیںْ۔ اگر آپ نے انٹرنیٹ پر جا کر کچھ تلاش کرنا ہو تو گوگل نے ایک بہت ہی سادہ پلیٹ فارم مہیا کیا ہوا ہے جس کہ باکس میں اپنی مطلوبہ تلاش کا لفظ لکھ کر اس کے متعلق جانا جا سکتا ہے۔

اس باکس سے جب آپ سرچ کرتے ہیں تو آپ کے سامنے سرچ رزلٹ کا ایک نیا پیج کھل جاتا ہے جس پر آپ کے مطلوبہ لفظ کے متعلق وہ تمام ویب صفحات لسٹ کر دیے جاتے ہیں جن سے آپ مستفید ہو سکتے ہیں۔فرض کریں کہ آپ نے گوگل کے سرچ باکس میں لفظ weight loss لکھ کر سرچ کیا تو آپ کے سامنے search result page کھل جاتا ہے۔
اب اگر اس پیج کو غور سے دیکھا جائے تو اس کے سب سے اوپر اور دائیں سائیڈ پر کچھ اشتہارات ہیں جو کہ زیادہ تر صورتوں میں آپ کی سرچ کے لفظ کے مطابق ہوں گے۔اسی طرح گوگل ویب ماسٹرز اور بلاگرز کو یہ سہولت دیتا ہے کہ وہ بھی اس کے ساتھ اشتہاری بزنس میں پارٹنر بنیں۔ جب کوئی بلاگر یا ویب ماسٹر گوگل میں اکاونٹ کھول لیتا ہے اور ایڈ سینس میں اپنا اکاونٹ بنا کر appove کرا لیتا ہے تو وہ اپنے بلاگ پر گوگل ایڈسینس کے اشتہارات دکھا سکتا ہے۔ جب کوئی وزیٹر ان اشتہارات میں دلچسپی دکھاتے ہوئے ان پر کلک کرتا ہے جس سے گوگل کو پیسے ملتے ہیں اور وہ ان پیسوں میں سے اس بلاگر کو پیسے دیتا ہے جس کے بلاگ پر سے کسی نے کلک کیا تھا۔
دوستو یہ تو تھا ایک عام فہم زبان میں گوگل کا تعارف۔ اب ہم اس کو تفصیل سے دیکھتے ہیں۔ گوگل ایڈسینس اصل میں ایک passive income کا ذریعہ ہے جو کہ دنیا میں اس وقت اپنے عروج پر ہے۔ آجکل دنیا میں جو ارب پتی لوگ ہیں وہ اسی passive income کی وجہ سے ہیں۔یہ وہ آمدنی ہوتی ہے جس میں آپ کو بالکل کام نہیں کرنا پڑتا یا اگر کرنا بھی ہو تو بہت تھوڑا۔
اس کی مثال یوں دی جا سکتی ہے کہ فرض کریں کسی نے ایک بلڈنگ بنائی اور اسے کرائے پر دے دیا۔ اب اس کو کوئی کام نہیں کرنا پڑتا اور ہر ماہ وہ اس بلڈنگ کا کرایہ وصول کرتا رہتا ہے۔ہاں کبھی کبھار اس بلڈنگ کو رنگ روغن اور دیگر کام کرتا رہتا ہے۔ اسی طرح گوگل ایڈسینس کو استعمال کرنے والے بلاگرز اور ویب ماسٹرز بھی اس بلڈنگ کی طرح کی ایک ویب سائیٹ یا بلاگ بناتے ہیں اور اس پر دیے گئے اشتہارات سے پیسے کماتے ہیں۔
اس بات سے تو آپ اتفاق کریں گے کہ passive income راتوں رات تو حاصل نہیں ہوتی۔ اگر کوئی بلڈنگ بناتا ہے تو اس کے لیے اس کو کافی سرمائے ، وقت اور محنت کی ضرورت ہوتی ہے پھر جا کر وہ اس قابل ہوتا ہے کہ آرام سے بیٹھ کر آمدنی حاصل کرے۔اسی طرح ایک ویب ماسٹر یا بلاگر بھی کافی محنت، وقت اور معلومات کے بعد اس قابل ہوتا ہے کہ ہر مہینے اپنی دولت کو بڑھتا ہوا دیکھ سکے۔
اکثر لوگ خاص کر کے جن کو گوگل ایڈسینس کے متعلق تفصیلاً علم نہیں وہ اس کو ایک فراڈ یا کھیل سمجھ کر اس کے بارے میں سنجیدہ نہیں ہوتے۔ یاد رکھیں کہ کسی بھی کاروبار کو کامیاب بنانے کے لیے آپ کو بہت محنت کرنا پڑتی ہے بھر جا کر آپ کا کاروبار یا دوکان نفع دینا شروع کرتا ہے۔ایک اندازے کے مطابق گوگل ایڈسینس کے کاروبار میں صرف دس سے بیس فیصد بلاگر اور ویب ماسٹر سنجیدہ ہوتے ہیں اور یہ وہی لوگ ہیں جو مہینہ کا لاکھوں روپیہ کما رہے ہیں۔ باقی کچھ عرصے بعد مایوس ہو کر اس کو چھوڑدیتے ہیں اور کچھ بھی حاصل نہیں کر پاتے۔ اور جب کوئی ان کے سامنے اس کا ذکر کرتا ہے تو وہ کہتے ہیں کہ بھائی یہ سب فراڈ ہے ان چکروں میں نہ پڑو۔اگر گوگل ایڈسینس فراڈ ہے تو اس کمپنی کے شئیر کی مالیت اتنی زیادہ کیوں ہے۔ اس کے بارے میں مندرجہ ذیل حقائق کو ملاحظہ فرمائیے:
share price, paid up capital.... 

گوگل والے تو اور کوئی کام نہیں کرتے اور صرف سرچ کی سہولت لوگوں کی خوشنودی کے لیے تو نہیں۔ گوگل اگر اپنے استعمال کنندگان کو فری بلاگ بنانے کی سہولت دیتا ہے تو آپ کے خیال میں یہ ویسے خدمت خلق کے لیے ہے؟ نہیں ان سب میں پیسہ شامل ہے۔ آجکل کے دور میں کوئی کسی کو مفت کچھ نہیں دیتا۔
پاکستان میں گوگل ایڈسینس سے کمائی کا رواج اب زور و شور سے تیزی پکڑ رہا ہے۔ اس میں لوگوں کا ذوق دیکھ کر دو نمبر کمائی کرناے والے بھی کود پڑے ہیں اور رنگا رنگ اشتہاروںکی مدد سے لوگوں سے پیسے بٹور رہے ہیں۔ لوگ ان کا شکار صرف اس لیے بن جاتے ہیں کہ ان کو درست معلومات نہیں ہوتی۔
اس ویب سائیٹ میں آپ کو گوگل ایڈسینس کے متعلق اتنا تفصیل سے بتایا جائے گا کہ پھر آپ کو مزید کی ضرورت نہیں رہے گی۔


آن لائن بزنس کے فوائد

2۔ اپنی مرضی کی جگہ پر کیا جا سکتا ہے
 جب سارا کام ہی کمپیوٹر پر کرنا ہے تو پھر جگہ کی پابندی کا کیا سوال؟  چاہے گھر بیٹھے اپنے بیڈ روم میں کریں یا آفس میں، دل چاہے تو شام کو لان میں بیٹھ کر کر لیں۔ یعنی کہ مطلب یہ ہوا کہ آن لائن بزنس ہر اس جگہ پر کیا جا سکتا ہے جہاں پر کمپیوٹر اور انٹرنیٹ کی سہولت دستیاب ہو۔ دوسرے کاروباروں سے اگر اس کا موازنہ کیا جائے تو اس کے لیے آپ کو کسی اچھی لوکیشن پر دوکان یا دفتر کی ضرورت ہوتی ہے اور پھر وہاں تک آمدورفت کے لیے ٹرانسپورٹ کی، پھر کبھی روڈ بلاک، بارش، گرمی سردی، کبھی سی ان جی کی قلت، غرضیکہ اتنے مسائل اور بکھیڑے ہوتے ہیں کہ اعصاب کو چٹخا کر رکھ دیتے ہیں۔
 جبکہ آن لائن بزنس میں آپ کو کہیں نہیں جانا پڑتا، ہاں کبھی کبھار جب رقم وصول کرنی ہو تو اپنے بینک یا ویسٹرن یونین کے کسی دفتر میں جانا پڑ سکتا ہے۔ بعض آن لائن بزنس جیسے یو ٹیوب وغیرہ گھر کے گیراج میں شروع کیے گئے تھے اور پھر وہ۔۔۔۔روپے کے بیچے گئے۔ اس لیے آن لائن بزنس کی ایک خوبی یہ ہے کہ آپ گھر بیٹھے اپنی سہولت کی جگہ پر اسے آسانی سے کر سکتے ہیں۔
3۔ بغیر پابندی کے کیا جا سکتا ہے۔ 

اس کام کا سب سے بڑا فائدہ جو مجھے ذاتی طور پر پسند ہے وہ ہے کہ اس میں کسی بھی قسم کی پابندی نہیں ہے۔ آپ کا دل چاہے تو شلوار قمیض پہنیں یا نیکر پہن کر یہ کام کریں۔ چونکہ آپ نے باہر جانا ہی نہیں ہوتا تو کسی ڈریس کوڈ کی کوئی ضرورت نہیں ہوتی۔نہ آپ نے شرٹ اور ٹائی کا رنگ میچ کرنا ہوتا ہے اور اگر خاتون ہیں تو سینڈل اور دوپٹے کا رنگ منتخب کرنے کی ضرورت پیش نہیں آتی۔
بعض لوگ صبح کے وقت خود کو کام کے لیے زیادہ تروتازہ محسوس کرتے ہیں اور کچھ شام کو سو کر اٹھنے کے بعد تو یہ سب آپ پر منحصر ہوتا ہے کہ آپ یہ کام کس وقت کرنا چاہتے ہیں۔ میں نے ایسے لوگ دیکھے ہیں جو دن کو آفس میں جاب کرتے ہیں اور اپنی آمدنی بڑحانے کی غرض سے رات کو کمپیوٹر پر آن لائن کام بھی کر لیتے ہیں۔اسی طرح خواتین کے لیے اس کام میں سہولت ہے کیونکہ وہ دن کو اپنے گھریلو کام کاج کر لیتی ہیں اور شام یا رات کو فراغت کے لمحات میں چند گھنٹے کمپیوٹر پر کام کر کے اچھی خاصی آمدنی حاصل کر لیتی ہیں۔
غرضیکہ اس کام کا کوئی فکس ٹائم نہیں اور سب آپ پر منحصر ہے کہ آپ کب اس کام کو کرنا چاہتے ہیں۔ جتنا زیادہ وقت آپ اپنے آن لائن بزنس کو دیں گے اتنی زیادہ آمدنی حاصل ہو گی۔سب سے بڑی بات یہ کہ ہفتہ وار چھٹی کا انتظار نہیں کرنا پڑتا۔ آپ کا اپنا بزنس ہے ادحر کمپیوٹر کا سوئچ آف اور بس چھٹی۔ کسی خوشی غمی کے موقعے پر دفتر والوں کو درخواست نہیں دینی پڑتی اور نہ ہی ان کی منتیں کرنا پڑتی ہیں کیونکہ آپ اپنے باس خود ہوتے ہیں۔

آن لائن بزنس کے فوائد

4۔ آمدنی کے لامحدود مواقع 
میں نے ایک اخبار میں آن لائن کام کا ایک اشتہار پڑھا جس میں لکھا تھا کہ 8000-15000 ماہوار کمائیں۔ تو میں سوچنے لگا کہ آن لائن بزنس یا کام میں تو ایسی کوئی حد نہیں ہو سکتی تو پھر کیسے ان صاحب نے کم از کم اور زیادہ سے زیادہ ہی قدغن لگا دی۔ یاد رکھیں کہ اصل آن لائن کام میں آمدنی کی کوئی حد مقرر نہیں ہوتی۔ یہ کم از کم ایک سینٹ سے شروع ہو کر سینکڑوں، ہزاروں ڈالرز تک جا سکتی ہے۔ بس شرط یہ ہے کہ وسیع معلومات اور درست کام کا انتخاب کیا جائے۔
آن لائن بزنس کا شوق رکھنے والے اصحاب اور میرے اکثر سٹوڈنٹ کا سب سے زیادہ پوچھا جانے والا سوال یہی ہے کہ اس کام سے ہم کتنا کما سکتے ہیں ؟ تو میرا جواب بالکل سادہ سا ہوتا ہے کہ جتنا گڑ اتنا میٹھا۔ آج سے سات، آٹھ سال پہلے جب میں اس کام میں نووارد تھا تو اپنے ایک غیر ملکی استاد سے ای میل کے ذریعے پوچھا کہ دو مہینے ہو گئے ہیں انتظار کرتے لیکن ابھی تک کوئی خاص آمدنی نہیں ہوئی۔ تو وہ میری ویب سائیٹ دیکھنے کے بعد بولے:
Oh, you...., you've just posted 23 articles and waiting for hundreds of dollars to roll in your account ? go and read page 72-97 of my e-book which I sent to you....
مطلب یہ کہ ابھی تک آپ نے اپنی سائیٹ پر صرف تیئس آرٹیکلز پبلش کیے ہیں اور یہ توقع کر رہے ہو کہ سینکڑوں ڈالرز تمہارے اکاﺅنٹ میں آنا شروع ہو جائیں، جاﺅ میری ای بک کا صفحہ نمبر 72سے 97 دوبارہ پڑھو۔
اکثر لوگوں کو اس بات کی توقع ہوتی ہے کہ آن لائن بزنس میں فوراً پیسے ملنا شروع ہو جاتے ہیں جو کہ سراسر غلط توقع ہے۔ یہ بھی عام بزنس کی طرح محنت اور وقت مانگتا ہے۔ تو نتیجہ یہ نکلا کہ جو جتنی زیادہ محنت اور تسلسل سے اپنے کام میں جتا رہے گا وہ اپنے لیے اتنا ہی زیادہ کما سکے گا۔
5۔ کوئی پبلک ڈیلنگ نہیں

آن لائن بزنس میں سب سے مزے کی بات یہ ہے کہ کسی سے کوئی ڈیلنگ نہیں کرنا پڑتی۔نہ مول تول اور نہ ہی کسی کو کوئی چیز خریدنے پر آمادہ کرنا پڑتا ہے۔ میرے نزدیک selling یعنی کے کسی کو بات چیت کے ذریعے کچھ فروخت کرنا بہت مشکل کام ہوتا ہے۔
آج سے گیارہ سال پہلے میرا ایک فرنیچر کا شو روم ہوتا تھا۔ ایک دن سیلز مین کی غیر موجودگی میں ایک کسٹمر تشریف لائے اور ایک بیڈ سیٹ کی قیمت پوچھی۔ میں نے بتایا کہ بیس ہزار کا ہے تو تڑک کر بولے کہ کیوں جی اس میں سونے کی کیلیں لگی ہوئی ہیں؟ مجھے سخت غصہ آ گیا اور میں یہ کہتے ہوئے واپس آفس میں آگیا کہ آپ میرے سیل مین کا انتظار کریں ، وہ آپ کو تفصیل بتائے گا۔
اس بات کا ذکر کرنے کا مقصد یہ تھا کہ عام کاروبار میں آپ کو انواع و اقسام کے کسٹمرز سے واسطہ پڑتا ہے لیکن آن لائن کام میں کسی سے کوئی بات چیت نہیں کرنا پڑتی۔ ساری تفصیل آن لائن موجود ہوتی ہے، دل ہے تو لے لیں نہیں تو کسی دوسری سائیٹ کا رخ کریں۔
 

Online Business In Urdu


Online Business In Urdu

 
آن لائن بزنس کے فوائد

آن لائن بزنس کے چندفوائد دیکھتے ہیں اور مجھے یقین ہے کہ اس کے فائدے دیکھتے ہوئے آپ لوگ مجھ سے اتفاق کریں گے کہ اس طرح کے فائدے دیگر روایتی کاروبار میں سے حاصل نہیں کیے جا سکتے۔
1۔ نہایت قلیل سرمائے سے شروع کیا جا سکتا ہے
آن لائن بزنس کے لیے نہ ہونے کے برابر سرمایہ کاری کی ضرورت ہوتی ہے۔جیسا کہ ہم نے شروع میں ذکر کیا تھا کہ آن لائن بزنس صرف کمپیوٹر اور انٹرنیٹ کو استعمال کر کے آمدنی حاصل کرنا ہوتا ہے تو ایک کمپیوٹر اور انٹرنیٹ کنکشن مالی لحاظ سے آپ کی سب سے بڑی سرمایہ کاری سمجھی جائے گی۔ آجکل کمپیوٹر اتنے سستے ہو چکے ہیں کہ شاید ہی کوئی ایسا گھر ہو جس میں کمپیوٹر نہ ہو۔ 
دیگر سرمایہ کاری میں سب سے اہم آپکا وقت اور آن لائن بزنس کے متعلق وسیع علم ہونا ہے۔یہ علم چاہے آپ اپنا وقت لگا کر حاصل کریں یا چند کورسز کر لیں، یہ آپ پر منحصر ہے۔ لیکن بہتر ہوتا ہے کہ پہلے سے اس کام میںموجود لوگوں کے تجربات سے فائدہ اٹھایا جائے۔آپ مجھ سے اتفاق کریں گے کہ کمپیوٹر پر تمام کام علم کی بنیاد پر ہی کیے جاتے ہیں۔ اگر درست علم اور معلومات حاصل نہیں تو کمپیوٹر کی حیثیت ایک ڈبے سے زیادہ نہیں جس پر گیمز کھیل کر، چیٹنگ اور فیس بک پر الٹی سیدھی شیئرنگ یا گپ شپ کر کے آپ اپنا وقت ضائع کرنے کے علاوہ کچھ حاصل نہیں کر سکتے۔
زیادہ تر لوگ ان ہی فضولیات میں اپنا وقت برباد کر رہے ہیں اور یہ دیکھ کر نہایت افسوس اور دکھ ہوتا ہے کہ اتنے مہنگے مہنگے لیپ ٹاپ خرید کر ان پر کوئی با مقصد کام نہیں کیا جاتا۔ شاید اسی لیے ہم ترقی نہیں کر پا رہے۔ خیر بات ہو رہی تھی سرمایہ کاری کی تو آپ خود سوچیں کہ اگر آپ کوئی عام کاروبار شروع کریں تو اس کے لیے آپ کو کم از کم ایک دو لاکھ سے زیادہ کی رقم درکار ہو گی۔ اگر دوکان بنائیں تو اس کی پگڑی، کرایہ، یوٹیلیٹی بلوں کے علاوہ اس میں مال ڈالنے کے لیے اچھی خاصی رقم درکار ہوتی ہے۔ 
اگر ان تمام اخراجات کا موازنہ آن لائن بزنس کے اخراجات سے کیا جائے تو اس سے بہت ہی کم ہوتے ہیں اور بعض صورتوں میں تو بالکل ہی نہ ہونے کے برابر ہیں۔

Online Business In Urdu

 
آن لائن بزنس کیا ہے

آسان الفاظ میں اگر آن لائن بزنس کی تعریف کریں تو وہ کام جو کمپیوٹر اور انٹرنیٹ کی مدد سے کر کے آمدنی حاصل کی جائے آن لائن بزنس کہلاتا ہے۔ اب بعض لوگوں کے ذہن میں یہ عقیدہ راسخ ہو چکا ہے کہ یہ سب ڈرامائی باتیں ہیں، بھلا کمپیوٹر بھی کسی کو پیسے دے سکتا ہے۔ ان کی سوچ اپنی جگہ لیکن سائینس کی اس حیرت انگیز ایجاد نے یہ بالکل ممکن کر دیا ہے کہ آپ صرف کمپیوٹر اور انٹرنیٹ کے استعمال سے اپنے لیے لامحدود آمدنی کے ذرائع پیدا کر سکتے ہیں۔ ہاں یہ اور بات ہے کہ کچھ لوگ اس کو منفی ہتھکنڈے کے طور پر استعمال کر کے پیسے کماتے ہیں، لیکن یاد رکھیں جیت ہمیشہ سچ کی ہوتی ہے۔


جن لوگوں کو اس بات کی سمجھ آگئی کہ وہ کیسے جائز طریقے استعمال کر کے آن لائن بزنس سے پیسے کما سکتے ہیں وہ کسی اور کام کو پسند ہی نہیں کرتے۔ اس کی بڑی وجہ انسانی نفسیات کا وہ پہلو ہے جس میں ہر کوئی آسانی سے دولت کمانا پسند کرتا ہے۔ جس کو ملے یوں تو وہ کام کرے کیوں والی مثل یہاں کسی حد تک صادق آتی ہے۔ لیکن آن لائن بزنس میں بھی بہت محنت اور کام کرنا پڑتا ہے، یہ اور بات ہے کہ یہ کام آرام سے اپنے بیڈ پر بھی بیٹھ کر کیا جا سکتا ہے۔
کوئی زمانہ تھا کہ صرف وہی لوگ امیر کبیر ہوتے تھے جن کی بڑی بڑی جائیدادیں، مربعے، تیل کے کنوئیں اور فیکٹریاں وغیرہ ہوتی تھیں، لیکن کمپیوٹر کی ایجاد نے یہ تمام غلط ثابت کر دی اور دنیا کا امیر ترین شخص وہ بن گیا جو کہ ونڈوز اور آفس کا سافٹ وئیر سی ڈیز پر بیچتا تھا، اور وہ تھا بل گیٹس، جو کہ مائیکرو سافٹ کمپنی کا مالک تھا۔ اس محنتی اور دنیا کی دولتمندی کا رحجان بدلنے والے شخص کا ایک قول ہے۔
اگر آپ اس صدی میں غریب پیدا ہوئے تھے تو اس میں آپ کا کوئی قصور نہیں لیکن اگر آپ اس صدی میں غریب ہی مر جاتے ہیں تو پھر اس میں قصور آپ کا ہو گا۔
اسی طرح اربوں کھربوں روپے کی مالیت کے اور بھی بہت سے آن لائن بزنس کی مثالیں ہیں جو صرف کمپیوٹر اور انٹرنیٹ کے استعمال سے ہی معرض وجود میں آئے اور اتنے کم عرصے میں ترقی کر تے ہوئے بڑی بڑی موٹر اور جہاز بنانے والی کمپنیوں کو پیچھے چھوڑ گئیں۔ 
اگر آپ ان آن لائن بزنس کی مالیت دیکھیں تو آپ حیران رہ جائیں کہ ان کے حصص کی قیمتیں کہاں سے کہاں پہنچ گئیں ہیں۔ یہاں میں ان کی چند مثالیں پیش کرتا ہوں۔Google, Yahoo, Answers, About

Wednesday, 14 September 2011

Are You a Publisher?

Are You a Publisher?
A publisher, also known as an affiliate or reseller, is an independent party that promotes products and services of an advertiser in exchange for a commission on leads or sales. A publisher displays an advertiser's ads, text links, or product links on their Web site, in e-mail campaigns, or in search listings. The publisher is paid a commission by the respective advertiser when a visitor clicks their Ad or takes a specific action such as filling out a form, subscribing to a service (both lead examples) or making a purchase (a sale). Please visit our FAQ for more details on how advertisers and publishers work together.
CJ Marketplace for Publishers
Global Commission Junction's network, the CJ Marketplace, provides publishers with opportunities to partner with leading advertisers while having access to millions of links and offers. Future Commission Junction provides transparency by publishing the performance metrics of all advertisers, their respective ads as well as publishers within the CJ Marketplace.

How CJ is different than other online commission Programs?
CJ is a PPC (Pay Per Click) Program, you the publisher will be paid for every Ad clicked on your website. CJ is not similar to other pay per sales program. You will be promptly get paid for every Ad clicked on your Website, apart from this if that Click is converting into a sales than you will be paid 10% commission of the basic amount.
The CJ Program is one of the unique affiliate program in India & World Wide, which pays you huge monthly payouts.

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Saturday, 20 August 2011

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Saturday, 23 July 2011

Dell delivers business to business

 
Dell delivers business to business (B2B) transactions that allow your organization to lower their procurement costs. With a B2B solution, you can shop online from within your Enterprise Resource Planning (ERP) "procurement" application and return the contents of your shopping session back to your ERP system electronically. No longer are you required to enter duplicate information in order to purchase. The electronic requisition can now be routed through your standard ERP workflow where it can be approved electronically. Once this electronic requisition is approved, it can become an electronic purchase order and be transmitted instantly to Dell. These orders flow directly into Dell's manufacturing system where your orders are built immediately, saving you hours or days in processing time. This brings you the latest technology at the quickest pace.

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Dell defines B2B Integration as server-to-server communication over the Internet integrating both systems and business processes to dramatically transform the way we conduct business with our partners, suppliers, and customers. By electronically integrating these processes, we not only benefit in process efficiency and information accuracy, we also increase our ability to respond and interact with each member of a business relationship.
Dell's has two objectives with its B2B integration initiative:
  1. To quickly integrate with customers who are capable today
  2. To help customers build a B2B solution for rapid deployment and connectivity



Dell has built a solution that extends its existing Internet infrastructure and E-Commerce capability to easily integrate with any customer who supports open, industry document standards of XML (such as cXML based on Ariba, xCBL based on Commerce One) and EDI. This allows Dell to provide the same customized catalog most customers use today with Premier Pages, and integrate this dynamic commerce functionality into their internal procurement systems.
If a customer is not currently capable of integrating their procurement systems and processes with their suppliers, Dell can provide the necessary hardware, software, and consultation to help build and deploy a solution that not only connects the customer to Dell, but one that can to connect to even other suppliers or customers.
Benefits:
  • Better align Dell with customer procurement processes
  • Ease the purchasing process and reduce errors by eliminating duplicate data entry
  • Reduce costs for clients by eliminating paper purchase order/fax processes
  • Reduce customer cycle times for ordering approval and payment
  • Process controls for shoppers versus buyers
For further information about how your company can do B2B, please speak to your account executive or sales representative.

Banking vs. Trading - Breaking into Wall Street

Banking vs. Trading - Breaking into Wall Street

I get a decent amount of email from readers who ask my opinion on various issues (poor, misguided souls), and one recent note hit on a theme that has been the source of many inquiries over the past six months - “Where should I start - banking or trading?” Some of the text from this catalytic email is as follows:

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I’ve read your blogs on how to succeed on Wall St. and also S&T vs IB and
have found them incredibly informative for someone in my situation. I noticed
that you’ve worked both in IB and in trading (and apparently all the shades in
between). Ironically, I’m facing the decision of choosing between trading and IB
right now; with an engineering undergrad, I have concerns that choosing trading
would pigeon-hole me fairly quickly into that area. While trading is certainly
something I want to do right now, I see myself doing something more along the
capital market side of things 7 or so years from now.

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I guess I’m
asking, given the stigma and the attitudes of these two fields, how hard was it
for you to personally move across the gradient? Without much experience in this
area, I would don’t really want to force myself into anyone area but on the
other hand, I think I could really enjoy doing trading for a few years.


********************
Great question. To which I provided the following answer:


I’d say, in
general, that it is hard if not impossible to move from banking into trading,
whereas the converse is not necessarily true. While I did “this” (banking into
trading) let me be clear: I have never actually traded. I have run massive
groups of traders and run large books of risk, but this is not trading. I was a
trading manager. Do I wish I had actually traded at some point? Yes. But once I
was a successful banker and derivatives pro was this ever going to happen? No.
So I’d say that if you’ve got the fire in your belly to give trading a shot, do
it first. Also, if you are worried about the “pigeon-holed” element, go into a
trading discipline that is at the intersection of trading and corporate
finance, like credit derivatives. This requires understanding companies as well
as markets, so it is kind of a cool area. FX trading, conversely, prepares you
for nothing beyond FX trading, except maybe FX structuring. The more
commodity-like the underlying asset, the less relevant the trading skills into
value-added disciplines. At the more complicated end of the continuum you’ve
got credit derivatives, mortgage-backed securites, etc. whereas at the other
end you’ve got FX trading, futures/bond/swap traders, etc. So these are my
thoughts. Hopefully they are useful. Hmmm, I may write a post about this.

After re-reading my answer, I’m sticking to it. If you are smart, hungry, quantitative and have the chance and desire to trade early in your career, take it. I’d argue that it is much harder to take this up later in life, particularly after you’ve become successful in other high-paying disciplines that don’t train you to trade, ergo, you’d come in as a shoe-shiner on a desk (if they’d even have you) and take a 97% pay cut for the privilege. It just doesn’t happen. And you know what, if you don’t go for it early on you’ll end up like me, as someone who will never know if he could trade and was too chicken to find out. And this sucks. Also, if you’ve never traded, whether fair or not, your credibility as a trading manager, regardless of your success in related areas (say, complex derivatives structuring and M&A, not that this is personal) will always be in question. Again, sucks. So this is a post about satisfaction and long-term happiness, not pure cash. Which is always the right way to think about stuff.


The other point is that if you do have the sense that capital markets, financial structuring or M&A might be areas of future interest, do pursue trading opportunities in more complex, less commodity-like asset classes like credit derivatives and mortgage-backed securities. In these areas you really need to understand the documents, the companies, credit, structuring, etc., not just the markets. You become conversant in issues of law, finance, capital structure, bankruptcy, rating agencies, and other non-trivial areas that prepare you for a career in banking later on. Besides, these are areas that will require smart people and not just machines for quite some time, whereas humans in the more commodity-like areas are rapidly being displaced by machines. And it wouldn’t be fun to be replaced by a machine.


Anyway, this is my advice to young people after searching my soul in the wake of my Wall Street career. It was great and fun, don’t get me wrong. But I will always be missing that little piece of the puzzle that says “I’ve traded.” And my asshole trading friends from the Street will always have this over me!

Tuesday, 19 July 2011

Effective Communication Skill

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Remedy for Nerves- You Should Know



Nervousness is produced by purely psychological means, it can be controlled by purely psychological means. This is a point which many speakers have not realized. Bleeding when you cut yourself is a physical event, and requires a physical cure such as a bandage. Nervousness has real enough physical manifestations, such as sweating, feeling sick, and trembling. But it has a purely mental cause; bandages won’t help nervousness, but ideas will.

In this article I am going to offer a series of ideas which will help you to see nervousness in perspective, and to control its effects. But in the end, the only cure for excessive nervousness is experience. And that is the most difficult thing to get if you are over nervous. The solution, as I suggested earlier in the chapter, is to set yourself less stressful speaking assignments for the first few times. As you gain experience, your nervousness will subside, and you will be able to face a large audience. But don’t be ambitious first time out; learner speakers should drive carefully. And when making your first trial runs, remember the points made in this section. Each will reduce nervousness to a level where you are able to start to speak; increasing experience will then get the problem finally under control.




The first idea which offers a ‘cure’ for nervousness is the realization that the effects of nerves can rarely be seen from the outside. You feel dreadfully exposed when standing in front of an audience, but the plain fact is that they can’t see what you feel inside; you are not made of perspex. It is almost always true that you look better than you feel. Like the ducks on the Bishop’s pond, you may be paddling like hell underneath, but on the surface all appears calm. Remember that most of the audience are quite some distance away. Your eyelid may be trembling, your knee cap jumping like a jack-in-the- box, and your stomach churning like a steam engine, but none of this is visible from a few feet away. The back row can see nothing; even the front row can see little of what is really going on inside. So providing you prevent yourself pacing up and down, or waving your arms about randomly, you will appear to be calm, even if you are not.

Nervous speakers can rationalize their nervousness by thinking about the real situation they are in. Think about the audience as people, their motives, their hopes, and their interests; it will help focus your attention on realities, rather than your lurking fears. Here are six reflections which will help you gain this perspective:
  1. It is an undoubted fact that an audience is made uncomfortable by a nervous speaker. There is a strong empathy between speaker and listener. One of the great showmen of speaking, Dale Carnegie, encapsulated this point in his dictum: ‘I’m OK, you’re OK.’ Making yourself relax is a kindness to them as well. Think of yourself as helping them, and you will feel they are helping you.
  2. Remember that the audience is not hostile. You were asked to speak, therefore they do want to know what you have to say. You are welcomed, since in effect, the audience has initiated the conversation by asking your opinion on a subject. They want to learn for their own benefit, and your job is to help. You also have the power of novelty, for they certainly haven’t heard it before, at least not your way.
  3. Remember that you are much more awake than they are, and much more self-critical. Therefore you are much more aware of errors and pauses than they are. What seemed like a dreadful mistake to you, was probably almost unnoticed by them. It may take them several minutes to become aware that something you said was peculiar. If you calmly correct the mistake, they will hardly realize you made it. Pauses, too, are perceived differently by speaker and listener. The audience is living on a different time scale, and what seems like eternity to the speaker may be barely noticeable to the listeners.
  4. They are going to be more embarrassed than you, if the worst happens and the talk collapses. It is only kindness to them, then, to keep going. Realizing that they are more frightened of failure than you are, makes it easier to be sensible. So try to keep the talk in order, for their sake.
  5. An audience is naturally well disposed and sympathetic. Speakers are frightened of audiences because they imagine them to be composed of cruel ogres, who take malicious pleasure in failure, and sadistic delight in mocking errors. You may be surprised to know, if you are nervous, that this is not the case. Audiences feel involved with the success of the presentation, and the natural kindness of people is increased by their concern that everything should go well.
  6. Even if everything does go wrong, they can’t (and won’t) actually shoot you. It’s worth seeing your nervousness in perspective: what do you expect to happen if you make a mistake? The fact is that in many years of watching and teaching effective speaking I have never once heard derisive laughter. If the speaker is nervous, and makes mistakes, there is a sense of concern, and support from the listeners. The penalties for mistakes are very small, and most mistakes seem much bigger to the speaker than to the listeners, who may hardly notice. Don’t worry: it is not as bad as that!
In summary, one important cure for nervousness is to see what you are afraid of in a true perspective. Don’t think of the audience as hostile and frightening: talk to them as individuals, and think of them as a collection of people. You would not feel that bad about talking to any one of them alone. Follow Machiavelli, ‘divide and rule’. Remember that anxiety is usually at its peak just before you start talking. Once you are under way, you have to concentrate on what you are saying, and you forget about yourself. The keys are seeing the situation in perspective, careful preparation, and a realistic assessment of the audience. Providing you don’t try to put on an elaborate front which you cannot sustain, nothing is likely to go wrong.

There remain, however, people whose misfortune is being over nervous, and who find simple rational self-control little help. In some cases this over sensitivity is genetic, in some cases it is due to bad experiences, such as too much hostility and teasing from school mates (perhaps because of a temporary problem—a stammer, a lisp, or a silly mother). Whatever the cause, there is no doubt that there are many people who cannot get on top of their nervousness by rationalization.

They undoubtedly have an additional burden. Sartre once said that no one was born a coward, and everyone had the choice of whether he was going to be a coward or not. Nature endowed some people with a more lively sense of fear, and these people undoubtedly had more to triumph over in order to be brave. But nature had not made them cowards as such; that was solely, and only, their own choice. It is a stern lesson. If you are over nervous, it does not mean you cannot be a successful speaker, it merely means you have more work to do.

You might also like:

 


Remedy for Nerves- You Should Know



Nervousness is produced by purely psychological means, it can be controlled by purely psychological means. This is a point which many speakers have not realized. Bleeding when you cut yourself is a physical event, and requires a physical cure such as a bandage. Nervousness has real enough physical manifestations, such as sweating, feeling sick, and trembling. But it has a purely mental cause; bandages won’t help nervousness, but ideas will.

In this article I am going to offer a series of ideas which will help you to see nervousness in perspective, and to control its effects. But in the end, the only cure for excessive nervousness is experience. And that is the most difficult thing to get if you are over nervous. The solution, as I suggested earlier in the chapter, is to set yourself less stressful speaking assignments for the first few times. As you gain experience, your nervousness will subside, and you will be able to face a large audience. But don’t be ambitious first time out; learner speakers should drive carefully. And when making your first trial runs, remember the points made in this section. Each will reduce nervousness to a level where you are able to start to speak; increasing experience will then get the problem finally under control.

The first idea which offers a ‘cure’ for nervousness is the realization that the effects of nerves can rarely be seen from the outside. You feel dreadfully exposed when standing in front of an audience, but the plain fact is that they can’t see what you feel inside; you are not made of perspex. It is almost always true that you look better than you feel. Like the ducks on the Bishop’s pond, you may be paddling like hell underneath, but on the surface all appears calm. Remember that most of the audience are quite some distance away. Your eyelid may be trembling, your knee cap jumping like a jack-in-the- box, and your stomach churning like a steam engine, but none of this is visible from a few feet away. The back row can see nothing; even the front row can see little of what is really going on inside. So providing you prevent yourself pacing up and down, or waving your arms about randomly, you will appear to be calm, even if you are not.

Nervous speakers can rationalize their nervousness by thinking about the real situation they are in. Think about the audience as people, their motives, their hopes, and their interests; it will help focus your attention on realities, rather than your lurking fears. Here are six reflections which will help you gain this perspective:
  1. It is an undoubted fact that an audience is made uncomfortable by a nervous speaker. There is a strong empathy between speaker and listener. One of the great showmen of speaking, Dale Carnegie, encapsulated this point in his dictum: ‘I’m OK, you’re OK.’ Making yourself relax is a kindness to them as well. Think of yourself as helping them, and you will feel they are helping you.
  2. Remember that the audience is not hostile. You were asked to speak, therefore they do want to know what you have to say. You are welcomed, since in effect, the audience has initiated the conversation by asking your opinion on a subject. They want to learn for their own benefit, and your job is to help. You also have the power of novelty, for they certainly haven’t heard it before, at least not your way.
  3. Remember that you are much more awake than they are, and much more self-critical. Therefore you are much more aware of errors and pauses than they are. What seemed like a dreadful mistake to you, was probably almost unnoticed by them. It may take them several minutes to become aware that something you said was peculiar. If you calmly correct the mistake, they will hardly realize you made it. Pauses, too, are perceived differently by speaker and listener. The audience is living on a different time scale, and what seems like eternity to the speaker may be barely noticeable to the listeners.
  4. They are going to be more embarrassed than you, if the worst happens and the talk collapses. It is only kindness to them, then, to keep going. Realizing that they are more frightened of failure than you are, makes it easier to be sensible. So try to keep the talk in order, for their sake.
  5. An audience is naturally well disposed and sympathetic. Speakers are frightened of audiences because they imagine them to be composed of cruel ogres, who take malicious pleasure in failure, and sadistic delight in mocking errors. You may be surprised to know, if you are nervous, that this is not the case. Audiences feel involved with the success of the presentation, and the natural kindness of people is increased by their concern that everything should go well.
  6. Even if everything does go wrong, they can’t (and won’t) actually shoot you. It’s worth seeing your nervousness in perspective: what do you expect to happen if you make a mistake? The fact is that in many years of watching and teaching effective speaking I have never once heard derisive laughter. If the speaker is nervous, and makes mistakes, there is a sense of concern, and support from the listeners. The penalties for mistakes are very small, and most mistakes seem much bigger to the speaker than to the listeners, who may hardly notice. Don’t worry: it is not as bad as that!
In summary, one important cure for nervousness is to see what you are afraid of in a true perspective. Don’t think of the audience as hostile and frightening: talk to them as individuals, and think of them as a collection of people. You would not feel that bad about talking to any one of them alone. Follow Machiavelli, ‘divide and rule’. Remember that anxiety is usually at its peak just before you start talking. Once you are under way, you have to concentrate on what you are saying, and you forget about yourself. The keys are seeing the situation in perspective, careful preparation, and a realistic assessment of the audience. Providing you don’t try to put on an elaborate front which you cannot sustain, nothing is likely to go wrong.

There remain, however, people whose misfortune is being over nervous, and who find simple rational self-control little help. In some cases this over sensitivity is genetic, in some cases it is due to bad experiences, such as too much hostility and teasing from school mates (perhaps because of a temporary problem—a stammer, a lisp, or a silly mother). Whatever the cause, there is no doubt that there are many people who cannot get on top of their nervousness by rationalization.

They undoubtedly have an additional burden. Sartre once said that no one was born a coward, and everyone had the choice of whether he was going to be a coward or not. Nature endowed some people with a more lively sense of fear, and these people undoubtedly had more to triumph over in order to be brave. But nature had not made them cowards as such; that was solely, and only, their own choice. It is a stern lesson. If you are over nervous, it does not mean you cannot be a successful speaker, it merely means you have more work to do.


Nerves And The Audience- The Inter-relation



The audience is disturbed by nervousness, as well as the speaker. There are two distinct ways in which the audience is affected; their judgement of the competence and subject knowledge of the speaker is affected by his or her nervousness (i.e. ‘Why is he nervous if he knows what he’s talking about?’): and their sympathy and concern are aroused by watching someone who is nervous (‘The poor person is miserable!’).

Firstly, the audience’s judgement of the speaker’s competence is affected by nervousness. The audience interpret the validity of the message depending on their perception of the assurance of the speaker. It is natural to feel that someone who knows what he or she is talking about, shows it in the confidence of his or her manner. So if a speaker is nervous the audience subconsciously feel it is because he or she does not know the subject properly.

There are two components to this: firstly, of course, it is difficult for an audience to realize how frightening they appear to the speaker. If a listener is sitting quietly in a chair, he does not feel very frightening! And he is not really aware of everyone else around him in the same way as the speaker is. So it is very difficult for him to understand why anyone should be nervous about talking to him. The listener tends to think that the speaker’s nervousness must have some other explanation. Secondly, people who are not telling the truth are often nervous. Whereas this is not true of competent tricksters, and there are many other reasons why people are nervous, the unconscious effect of evident nervousness on the audience may be to make them suspicious. Consciously they may be sympathetic, underneath they find their confidence in the message undermined.

So nerves can affect the credibility of a speaker. Studies show that ‘expressed confidence’ (i.e. using confidence asserting phrases such as ‘I am sure…’, ‘I have no doubt that…’), as well as confident behaviour, affects the amount an audience is persuaded by a speaker. It is also easier to listen to a speaker whom you believe to be an expert—there is a subtle sense of time well spent. Whereas listening to someone whom you suspect does not know what he or she is talking about is difficult, because it may be wasted.

For these reasons, nervousness in a speaker affects the benefit the audience gets from a talk. The speaker’s credibility is reduced if he is obviously nervous, and the audience enjoy the talk less. How do the audience know if the speaker is nervous? There are both obvious, and subconscious ways in which an audience perceives nervousness. The subconscious ways depend on non-verbal communication; but also on a phenomenon which has only recently been discovered. Stress shows in a speaker’s voice by signals which are beyond our conscious perception. Listeners are sensitive to the presence or absence of inherent micro-tremors in the speaker’s vocal pitch. All voice patterns include an individual and unique level of micro-tremor (similar in many ways to fingerprints). When someone is placed under stress there is a marked drop in the frequency of vocal micro-tremors, which is registered by the listener. This phenomenon has been used to construct lie detectors, and it may explain why we sense if someone is telling the truth or not. To us it seems like a magic fifth sense, because we are unaware of the physical basis of the evidence, but through micro-tremors, we can judge just how nervous the speaker is.

As well as these unconscious channels of communication, there are many visible signs of nervousness. The basic sign is an inability to stand still when talking:

When a person is emotionally aroused he produces diffuse, apparently pointless, bodily movements. A nervous lecturer may work as hard as a manual labourer. More specific emotions produce particular gestures—fist-clenching (aggression), face- touching (anxiety), scratching (self-blame), forehead-wiping (tiredness) etc… An anxious person tends to talk faster than normal and at a higher pitch.

All these signs will communicate the speaker’s nervousness to the audience. It is such signals which make a listener say, ‘you can hear him sweating with thinking’. They can be controlled, of course, and they ought to be controlled if the audience is to be comfortable. Nothing is more distressing than seeing another person going through a purgatory of anxiety. Out of sheer kindness to your listeners, you should try to damp down the amount of random movement you make. Calmness in the speaker, even if created by conscious self-control, is reassuring and relaxing to the listeners.

Saturday, September 5, 2009


Coping with nerves: the credibility problem


Nervousness is probably the biggest problem to be surmounted for most inexperienced speakers. Were it not for nervousness, common sense, and normal intelligence, would ensure that most talks were interesting and well planned. But nervousness seems to disable common sense, and normal intelligence gets swamped by anxiety. A blog like this is needed just because speakers get nervous. Like a rabbit caught in a car’s headlights, they don’t know which way to run. All sorts of bizarre behavior results, unless there are firm guide lines. Like clinging to the wreckage in a storm, any fragment of advice gives security. Even if the speaker doesn’t feel at all like smiling, for example, the knowledge that he or she ought to smile is enough to make them feel that they are doing the right thing.

Nervousness is a very real problem, and is the root of most of the other problems with speaking. We all talk competently in a group of friends, but as soon as the group of friends becomes a wall of strangers, nervousness usurps our every-day competence, and we need the prop of advice.

Unfortunately, many experts on speaking dismiss nervousness as not worth discussing. Like laziness, or cowardice, these blog seem to imply that it is something to be ashamed of, and certainly not something to be discussed. The speaker may be jollied along with advice like ‘Don’t worry’, or ‘It’ll be all right’. He or she is given the impression that nervousness, like incontinence, is something which is better not thought about. It will go away if you ignore it, and if not, there’s nothing to be done about it. Nervousness is beyond help, these books seem to imply, and only courage will overcome it. Good chaps put a brave face on it, and never mention it to other chaps.

Sadly, all this hearty pretense is no help; it merely increases the sufferer’s sense of his or her own inadequacy. It is also cruel: extreme nervousness is one of the most unpleasant experiences most civilized people go through. It is a form of physical and mental suffering which is unparalleled. Extreme misery, anguished anxiety, and even physical nausea are added to shame and a sense of inadequacy. Embarrassment is the least of the suffering. It may take weeks, months even to get over the misery caused by a catastrophic failure to cope with nervousness. The speaker may go through savage reassessments of his or her abilities as a result of ruining a presentation through nerves. Undoubtedly, nervousness is a serious problem; it needs careful and considered help.

Nervousness can be helped, and eventually reduced to manageable proportions. It is, after all, a purely mental phenomenon. Attitudes, and knowledge about the cause and function of the anxiety, advice about how to reduce it, and experience which renders the terrifying familiar, are the clues. Much of the work on nervousness has been done by musicians: talented young musicians find the intricate dexterity required to play their instruments turned into clumsiness in front of judges and audiences. Since it is clearly a waste, musicians have studied the problems of tension in performance. Speakers, who have similar problems, can benefit from the knowledge and techniques gained from these studies.

The first thing to learn about nervousness is that it is universal. Every nervous speaker thinks that he or she is the only one in the world to suffer. Compared with the calm competence of every one else, he or she feels their own shameful failure as a personal inadequacy. The truth is that nervousness when facing an audience is very common. Almost everyone suffers from nerves, even experienced professionals, and the reason why we are not aware of this is simply that the basic effect of nerves doesn’t show. Providing the gestures are controlled, butterflies in the stomach are invisible to the audience. So the calm and confident speaker you watched with envy, was almost certainly trembling like a leaf inside: you just couldn’t see it.

It is a good thing that speakers are nervous. Contrary to popular belief, the calm and controlled speaker is acting, he or she is disguising nervousness in a practised simulation of indifference. If he or she were really not nervous, there would be no energy to give the talk: nerves are useful to the speaker, without them he would go to sleep. Even people who make their living from appearing in front of audiences—actors, comedians, performers—are nervous just before going on stage. They rely on these nerves to give them the boost of energy which makes them sparkle. And the shot of adrenalin they get becomes a fix. It is something they can’t do without, and is probably why these people love the stage experience so much. Nervousness is a useful, and essential part of performance, not something to worry about or be ashamed of. The art of effective speaking is not ceasing to be nervous; it is using the nervous energy to improve the talk. Standing up and speaking requires a great deal of effort: the slight lift given by nervousness arouses our energies.

If you feel you have an unusually nervous disposition, you may be surprised to know that you are not alone. Such sensitivity is common; psychologists calculate that: ‘Between five and eight per cent of the population are unduly anxious.’ Knowing that you are not alone doesn’t change the fact that you are nervous, but it should give you hope that your nervousness can be conquered. One of the more unpleasant features of being very nervous is a sense of isolation, and
the fear of shame if others see that you are nervous. Take heart, there is nothing especially unusual in being highly sensitive, and you are far from alone. Almost certainly, there are compensating advantages in your higher than average levels of arousal, and sensitive response to anxiety. Highly nervous people, for instance, are often of above average intelligence. It is possible to apply this intelligence to solving the problem of nervousness by learning about it, and applying the results of research. The higher sensitivity is also compensated by greater alertness, and awareness of audience reactions. It sounds paradoxical, but is none the less true. Nervous people usually make good speakers, once they have tamed and applied their nervousness.

Friday, August 21, 2009


Note Taking Habit- A Great Help For The Speaker


One of the first problems a speaker faces when he or she starts to prepare his presentation in earnest, is how is he going to record it so that he is reminded as he talks? In other words, what sort of notes is he going to make? Nine times out of ten, this question is never considered. Some sort of notes are produced, usually depending on factors such as what other people have been seen to do, what sort of notes were used at school, and sheer chance. Notes to speak from seem just to happen, without thought, and the speaker muddles through. Poor notes, however, are an added strain when talking, and can cause you to miss sections of the talk, lose the place, and dry up. So it is worth thinking about the best way of taking notes. As with everything to do with speaking, a little thought in advance saves a deal of embarrassment and confusion on the day.

Notes are to help you

The notes you make are the most important insurance policy for the success of the talk. The product of the preparation stages is a set of notes, and they represent the only permanent part of the talk. Speaking is ephemeral, while notes endure. But notes are not the whole talk. You will find, as you talk, that ideas and facts from the work you did in preparation will come back to you, and you may decide, impromptu, to use a piece of information which you did not put in the notes. There is nothing wrong in this: the purpose of a talk is to say what you know about a subject, and notes are for assistance, not to replace knowledge.

The main advantage of good notes is to ensure that you do not forget what you intend to say. A great deal of research has been done on memory (there are many specialist textbooks on memory, for instance), and one of the most consistent results is that stress affects memory. Its usual effect is to make us forget important things, but stress can also cause complete black-outs of memory, as well as causing sudden vivid reminding about things previously buried in the subconscious. The effect of stress is unpredictable: it makes memory irrational and random. And the speaker is under as much stress as most people experience in their day to day lives. It is therefore especially important that he or she takes steps to compensate for the erratic and unreliable performance of the memory under stress.

Some people are unfortunate enough to go completely numb and silent when facing an audience—their memory switches off. The brain processes that operate recall are notoriously out of reach of the will power. We are quite unaware of the process of laying down memories, we feel no pain, no sense of effort, and no sense of choice. We can only predict, in a fairly random way, what we will find memorable, and what we are likely to forget completely. Brain specialists believe that quite large parts of the grey matter are involved in the recording and recall of memories, just as we now know that huge parts of the brain are involved in decoding the information from our retinas, before passing it on to the conscious part of the brain. But we are not aware of the process of stereoscopic vision, just as we have no consciousness of the processes of memory. We often need some object to remind us; notes are a kind of external memory that is under conscious control. Notes jog your memory, and produce what the audience perceives as a fertile flow of ideas and enthusiasm.

Some people, instead of seizing up in front of an audience, become uncontrollably garrulous under strain. They always find plenty to say; the trouble is that it may, or may not, be relevant. Good notes are just as important for this kind of person. The art of good talking is not just to fill the allotted time; it is to use the time wisely to say as much as possible that is useful and necessary. The most useful function of notes is not just to remind you of the material, but to give it structure. They provide a plan or map of the structure of the talk.

Notes are the main way in which the content and structure of the talk can be controlled. Without notes, most talks are formless ramblings. With notes they can be an orderly set of points, with a clear sequence and coherence which the audience can rely on. Notes should not be thought of just as bits of information to fill the time. Notes are like pigeon holes, into which the subject can be fitted. But the notes are not the pigeons. The facts, ideas, information and anecdotes will come from the speaker’s memory; he or she, after all, is the expert on the subject, and the talk will be more interesting if it is spontaneous and anecdotal. The notes provide the structure of categories, the wood round the pigeon holes, to continue the metaphor, which controls and shapes this flow of information, knowledge, and stories. For this reason, notes should have a prominent and logical sequence of headings. Because their main function is structural, they can also contain cues, quotations, jokes, signposts, and stage directions such as when to stand up, sit down, move to the board, and change to a new topic.

Notes, therefore, should not be a version of the full information. The details are much more interesting, and convincing, if they come directly from the speaker’s memory. The speaker should be like someone engaged in earnest, animated conversation, anxious to tell his listeners about all the facts and ideas he has at his finger tips. If the notes are a dense maze of factual material, he will become more like someone saying his lessons. So notes should be the mere prompting, the skeleton, on which the talk can be built. All sorts of information can form these promptings; but they should consist of thoughts, keywords, and headings, not full sentences.

Wednesday, August 19, 2009


Spoken Language is Not Written Language.


Spoken language has two other important differences from written language. Firstly, speaking uses much repetition. The typical way of explaining, amplifying, and exploring a point is to add an extra phrase in a sort of phonological bracket. By dropping or raising the voice, it is made clear to the listener that the information is a sort of sideline, or footnote, which is meant to clarify what is being said, rather than introduce a new point. Speakers also tend to restart sentences in different ways, trying to get across what they mean by different routes, and when they feel the point is clear, not bothering to complete or tidy up what they have started to say. There is also much trying out of different words, and rhetorical repetition for emphasis. All these features contribute to the muscular, flexible, and alert feeling of spoken language. It is like a living contact with the mind of the speaker, whereas written language is a fossil record of his or her thoughts.

The second way in which spoken language differs from written language is that the choice of vocabulary is very different. Written vocabulary is formal, and explicit. Spoken vocabulary tends to be familiar, and everyday. Indeed, it is usually possible to get someone to simplify and clarify a tortuous written sentence by asking him to look away from the page, and say what he means. A writer who has solemnly written: ‘Tests were conducted on the loader to ascertain the maximum failure capacity’, when asked what he meant, would say something like: ‘We loaded it up until the cable broke’; a simpler, and clearer, way of explaining a technical point.

Writers, then, use formal grammar, single expressions, and elaborate, abstract vocabulary: speakers use intonation, repeat things until they are clear, and use everyday words. There are great differences between spoken and written language, and when written language is read out, it is less effective. I am not suggesting that there is a difference of worth, between written and spoken language. They are simply used for different purposes; one is to communicate face to face, the other communicates remotely. Misusing the difference is one cause of boring presentations. It you read out written language, your voice will naturally lack intonation. The structure of what you say will be over formal, and the vocabulary will be too abstract. This is why listening to written papers being read out is so difficult. The listener gets no sense of contact with the speaker’s mind—there seems to be a wall of fog between the living mind of the speaker, and the listener.

Written language often sounds false and clumsy when it is read out, and what I have said in the last few paragraphs should explain why. The added problem is that many people are poor readers; their reading voices are stumbling and monotonous. It is possible to read written text in an interesting way—actors do it constantly—but it requires great skill. It is certainly not to be recommended as a way of giving a technical or informative presentation.

Another disadvantage of reading is that the presenter loses eye contact with the audience. Because he or she has to follow the text, it is impossible to do more than glance up at his listeners from time to time, whereas someone speaking spontaneously will naturally be looking round at the listeners. When reading, a presenter also loses the chance to make gestures and arm movements, which are naturally suppressed when reading from a script because they seem artificial. None-the-less reading a written text is a method often used. It is one I don’t recommend. In all but exceptional circumstances, it is a sure way of losing the attention and interest of the audience. It is an expensive way of buying the confidence that you won’t forget what you are going to say. You may not forget, but the audience almost certainly will.

If you are terrified of forgetting what to say, there is a compromise which helps boost confidence, by providing safety points to return to if the impromptu flow of words breaks down. The technique is to write down the opening and closing sentences, as well as sections within the speech, for use in the case of emergencies. By providing islands of security, you will increase your self-confidence. It also provides natural resting places, and if the worst happens, and you dry up, there is something to say while you are finding your feet again. But don’t write down more than a few sentences, otherwise the whole talk will acquire the monotonous flavour of the written script. The first sentence of each new topic, and the conclusion of each section, is as far as you should go. In between, use ordinary notes.